HITS

Google
 

Famous Books

Presenting to Win: The Art of Telling Your Story

In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.

Foreword to the Paperback Edition  xxiii

Preface: What’s Past Is Prologue  xxvii

Introduction: The Wizard of Aaaahs  xxix

Chapter One: You and Your Audience  3

Chapter Two: The Power of the WIIFY  15

Chapter Three: Getting Creative: The Expansive Art of Brainstorming  27

Chapter Four: Finding Your Flow  51

Chapter Five: Capturing Your AudienceImmediately  83

Chapter Six: Communicating Visually  109

Chapter Seven: Making the Text Talk  123

Chapter Eight: Making the Numbers Sing  143

Chapter Nine: Using Graphics to Help Your Story Flow  157

Chapter Ten: Bringing Your Story to Life  189

Chapter Eleven: Customizing Your Presentation  215

Chapter Twelve: Pitching in the Majors  231

Chapter Thirteen: Animating Your Graphics  237

Chapter Fourteen: The Virtual Presentation  257

Appendix A: Tools of the Trade  273

Appendix B: Presentation Checklists  277

Acknowledgments  283

Index  287

The Power of the 2 x 2 Matrix: Using 2x2 Thinking to Solve Business Problems and Make Better Decisions (Jossey Bass Business and Management Series)

 

Professional managers and consultants of all varieties utilize a representational tool generally referred to as the 2 x 2 matrix. Now this ubiquitous reasoning device is given its due as the most flexible and portable weapon in the knowledge worker's intellectual arsenal. Drawing on models from the works of leading consultants, business school profs, social scientists and organizational theorists, Lowy and Hood have provided an invaluable resource for business strategists, professional consultants and teachers.

 

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.

 

The book includes 56 extraordinary 2 X 2 frameworks from leading business thinkers such as Michael Porter, Stephen Covey and Igor Ansoff. Drawing on case material, the rich tradition of dialectical reasoning, and interviews with outstanding practitioners, it presents an inspired collection of methods and ideas that go well beyond the normal business text. The Power of the 2 x 2 Matrix is essential reading for managers and consultants..

 

The Power of the 2 x 2 Matrix is a gold mine of ideas and tools for the business problem solver. Draw from the book’s collection of 56 outstanding frameworks applied by leading business thinkers such as Michael Porter, Stephen Covey, and Igor Ansoff. These tested frameworks  will help you tackle the thorniest of issues and learn how to apply 2 x 2 Thinking--the strategic orientation of the most successful and innovative problem solvers.

Play to Win offers nonprofit leaders the help they need to develop their organization’s unique competitive advantages and to use the power of competitive strategies to build their organization’s capacity for advancing its mission. This book offers a clear description of competition and discusses its practical, ethical, and political ramifications within the nonprofit sector. It demonstrates how, by being a more effective competitor, a nonprofit can enhance its chances for both programmatic and financial success. Play to Win is filled with practical tools for assessing a nonprofit’s position in the marketplace and developing winning competitive strategies.

"This excellent book addresses the key strategic question facing any nonprofit organization--how (and when) to compete without compromising the core values and public expectations that distinguish nonprofits from other types of organizations. David La Piana is eminently qualified to provide students and professionals alike with new insights and helpful tools for navigating the treacherous landscape of nonprofit management."

--Kevin Kearns, author, Private Sector Strategies for Social Sector Success

"I applaud La Piana’s recognition that it is time for nonprofits to bring the notion of competition out of the closet."

--Pat Jones, senior vice president, Affiliate Services, Easter Seals

"This book is three dimensional: prophetic with its take on competition and collaboration, practical with many tools and resources, and provocative in its ability to describe how it can help breed real collaboration."

--Tom Reis, program director, Kellogg Foundation

"David La Piana challenges us to view constructive and ethical competition as the driving force behind innovation and real social change."

--Jim Denova, senior program officer, Benedum Foundation

"An essential resource providing tools executives can use to develop and enhance strategies to move their organizations from a position of survival to a position of strength, and from a position of strength to a position of greatness."

--Jan Williams, manager, Strategic Alliance Services, Girl Scouts of the USA

"Reveals ethical strategies for vying for scarce resources, maintaining organizational integrity, and strengthening the mission work of the sector."

--Mike Hoff, director, consulting services, Center for Nonprofit Management

"David La Piana offers humor, ordinary stories and ideas for immediate action steps to make this an eminently accessible and useful book."

--Martha Campbell, vice president for programs, Irvine Foundation

 

"Not only do David’s words jump off the page--resonating, validating, enlightening¾but he provides the nonprofit leader with the tools to compete ethically and effectively in the very competitive environment facing nonprofits."

--Connie Cochran, CEO and president, Easter Seals UCP, North Carolina

Play to Win: The Nonprofit Guide to Competitive Strategy

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.

Page 4

Copyright © 2006-2007 onlybooks.110mb.com

                             Goldie

Home         Students zone         kids zone        novels         sitemap